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Frenemies, forward-deployed
"This time it's different" are the four most expensive words in enterprise tech.


Frenemies, forward-deployed
This past week, Anthropic and OpenAI aggressively jumped into IT services, announcing a combined $11.5 billion in new services ventures alongside a slew of bulge-bracket private equity backers.
You could almost see the thought bubble over the C-suites at Accenture, Deloitte, Capgemini, Cognizant, and Infosys: With partners like these, who needs enemies?
It echoes a move Oracle made a generation ago at a strikingly similar inflection point. Frustrated by how slowly its services partners were solving the last-mile problem with enterprise buyers, the firm launched Oracle Consulting and recruited services pros like Ray Lane and Robert Shaw to drive the effort. It ended in tears.
The mechanics were elegantly self-defeating. When clients evaluated ERP systems, they didn't call vendors. They called their consultancy. Recommending Oracle now meant inviting Oracle Consulting to bid against you on the implementation. As such, pushing SAP became a no-brainer. Oracle’s then-CFO Jeff Henley later confessed: "We screwed up partnering by building this big consulting group. We totally pissed off our partners."
But maybe this time is different, because the AI labs aren't attempting to replicate the existing services model; they're looking to transform it by weaponizing Palantir's forward-deployed playbook to seize the execution layer itself.
Execution is the new high ground, because it’s where work actually gets done. The old question of "what software should our people use?" has given way to a sharper one: "who, or what, should do this task?" That question is the new top of the stack, the work layer, where every company now decides what goes to a person, a model, an agent, or some hybrid of the three. Whoever owns it may own the next decade of enterprise value.
Then again, "this time it’s different" are the four most expensive words in enterprise tech.
So which is it: coopetition or the end of the traditional IT services model? And if it’s the former, the biggest winner from this may be Google Gemini: already enterprise-mature, and (so far) wise enough not to compete with its channel.
Either way, it was a fascinating week.
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